Our recent coverage of Maersk for theloadstar.co.uk will soon hit the wire, and it comes after a poor trading update last week. Here we investigate the web performance of the Danish shipping company. Our SEO analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through… Read More
HB Weekly Wrap 2 – 6 November
SEO Audit Material UPS SEO Audit: It Could Be Worse, It Doesn’t Look Great FedEx SEO Audit Material: The Best Performer In The Transport Industry Top News Of The Week 6 November Music & Facebook: FB Launches Music Stories For IPhone (coverage from & thanks to Daily Mail, 6/11/2015) Flickr: Discover More About The New Yahoo… Read More
FedEx SEO Audit: The Best Performer In The Transport Industry
Our SEO analysis of the website of US transport and logistics company FedEx targets a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach. This provides a good proxy for the performance of fedex.com, which is by far one of the best websites we have found in… Read More
The Hedge, 4 November (Groupon, Intel, Tesla, Twitter, Activision, Alphabet, Avago, Uber, Permira & Airbnb)
The Hedge covers the main news reported by other sources on the web that should have caught your attention over the last 24/48 hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share with us any… Read More
UPS SEO Audit: It Could Be Worse, It Doesn’t Look Great
We have investigated the performance of US transport and logistics company UPS, which is finding it more difficult to deliver value to its shareholders. Our analysis will be published by The Loadstar later today. Elsewhere, our SEO analysis shows some critical areas concerning the company’s online strategy. We have targeted a limited… Read More
HB Weekly Wrap 25 – 31 October
SEO Audit Material & Articles Panalpina SEO Audit: Thumbs Down! Just How Bad Were Twitter’s Q3 Results? (first published on Seeking Alpha) Stock-Based Compensation Up Or Down? Why It Matters For IBM (first published on Seeking Alpha) Top News Of The Week 31 October Hackers & Vodafone: Hackers Have Accessed The Accounts… Read More
Just How Bad Were Twitter’s Q3 Results?
(This story first appeared on Seeking Alpha (SA) today, and was written by Alessandro Pasetti, the founder of Hedging Beta.) Summary Slowing user growth is a big problem for Twitter. Its income statement is mildly better than last year. Pay attention to its capital structure and to the composition of adjusted EBITDA going… Read More
Stock-Based Compensation Up Or Down? Why It Matters For IBM
(This story first appeared on Seeking Alpha (SA) today, and was written by Alessandro Pasetti, the founder of Hedging Beta.) Summary The debate rages on over the valuation of IBM. I don’t know who is right, but my attention has been caught by trends for one non-cash item: stock-based compensation costs. On the… Read More
The Hedge, 27 October (Wal-Mart, TalkTalk, Google, Twitter, MasterCard, Chase, Etsy & RBS)
The Hedge covers the main news reported by other sources on the web that should have caught your attention over the past 24/48 hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share with us any… Read More
Panalpina SEO Audit: Thumbs Down!
We have investigated the financial position of Swiss freight forwarder Panalpina today, and our findings will be soon released on theloadstar.co.uk We have also performed a SEO audit of its website, which doesn’t include actionable leads at this stage. SEO Audit Criteria Score: Critical areas where intervention is needed on a scale from… Read More