Here we present our SEO audit of 888casino.com rather than that of its corporate website, given the importance that the casino business has in terms of revenues at 888 Holdings. Our Approach We provide a detailed analysis of SEO technical and on-page parameters for 888casino.com and other subdomains. Our research identifies all the variables that could affect… Read More
888 Holdings may have the final laugh with regard to the takeover of online gambling company Bwin.party, but if it doesn’t, its online strategy could come under deeper scrutiny. Then, it may have to invest more in its own online platforms, in our view. Takeover Saga Press reports this week suggest that its rival GVC Holdings “would… Read More
Here’s our SEO audit of sunbeltrentals.com, the website owned by Ashtead which focuses on the US market. Its performance is pretty damn important: the British group generates over 80% of group revenue in North America. Our Approach Our report provides a detailed analysis of SEO technical and on-page parameters for sunbeltrentals.com. It does’t… Read More
Here’s our SEO audit of aplant.com, the online platform owned by Ashtead in the UK. This SEO audit should be read in conjunction with our SEO audit of sunbeltrentals.com, the core website operated by Ashtead. At this stage, our analysis of SEO technical and on-page parameters has focussed on a limited number of landing… Read More
The Hedge covers the main news reported by other sources on the web that should have caught your attention in recent days and hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share with us any… Read More
If you have little understanding of the basics in the Information Technology (IT) field, you are not going to have much fun with one of Google’s features — namely, its Structured Data Testing Tool (SDT). One specific issue has become apparent In our tutorial sessions: trainees do not digest overcomplicated… Read More
UK-based Ashtead is finding it more difficult to deliver value to its shareholders, yet it is not paying much attention to its core online strategy, according to our SEO analysis. We delved into the two websites that the company operates, and here are our key findings. Preliminary SEO Audit Ashtead is… Read More
The Hedge covers the main news reported by other sources on the web that should have caught your attention in recent days and hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share with us any… Read More
Here’s our SEO audit of William Hill, whose prospects have also been discussed here today. Our report provides a detailed analysis of SEO technical and on-page parameters for williamhill.com and its subdomains. Our analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through a “top-level navigation”… Read More
The hot topic in the betting industry is whether William Hill will manage to deliver value at a time when most of its competitors merge or seek deals with rivals. William Hill itself approached 888 Holdings in the first quarter, but wasn’t lucky enough to secure support from the target’s board. Options… Read More