Message to the bears: search engine optimisation (SEO) is alive and well — and is even destined to grow at a faster pace over the next few years. In this context, Mobile App Optimisation — “MAO”, as we call it here — is very likely to outperform more traditional channels in… Read More
The Hedge, 10 July (FB, Google, Cisco, Twitter)
The Hedge covers the main news reported by other sources on the web that our Team of experts believes should have caught your attention in recent days. We monitor and select the top five stories that truly deserve your attention, on a daily and wekly basis. We invite our readers to… Read More
Is Facebook Worth $15 A Share Rather Than $85?
As an old saying goes, a bird in the hand is worth two in the bush: I tend to keep that in mind when I delve into the valuation of stocks, company’s balance sheets and growth prospects. News News News There’s been lots of talk about FB’s latest strategic moves… Read More
The Hedge, 9 July (Verizon/AOL, Google, Facebook, Twitter, Apple)
The Hedge covers the main news reported by other sources on the web that our Team of experts believes should have caught your attention in recent days. We monitor and select the top five stories that truly deserve your attention, on a daily and weekly basis. We invite our readers to… Read More
Google Analytics: Is There A Problem With Bounce Rate And Exit Rate?
SEO monkeys like me often have to deal with clients who are puzzled about the differences between bounce rate and exit rate. Confusion reigns. Bounce Rate According to its standard definition, the bounce rate is “the percentage of single-page sessions (i.e. sessions in which the person left your site from the… Read More
The Hedge, 8 July (Symantec, Twitter, Microsoft, Amazon)
The Hedge covers the main news reported by other sources on the web that our Team of experts believes should have caught your attention in recent days. We monitor and select the top five stories that truly deserve your attention, on a daily and weekly basis. We invite our readers to… Read More
There Is No Place To Hide For Microsoft
Call it the “new normal”. “Microsoft plans to announce a major new round of layoffs as early as Wednesday, as the company seeks to further cut costs in a shifting technology landscape,” The New York Times reported today. At the end of March, Microsoft had more than 118,000 employees globally,… Read More
How To Monetise Your Website
There is no secret recipe. When you have to pay bills and your web-related activity — your core business — must be monetised, you have no choice but to go back to the drawing board and decide one very simple thing about your business model. How would you make money… Read More
How To Spend Your Mobile Ads Budget
Seriously, should you continue to spend a fortune on mobile ads? If so, make sure you give a ring to your SEO consultant first. Mobile Landscape This has become a hot topic in recent days also in the light of aggressive campaigns by market leaders in the mobile payment segment.… Read More
Should You Dump Google Webmaster Tools?
In the wake of one of my latest discussions with clients, the importance of Google Webmaster Tools — or GWT, as it was known until recently — came back with a vengeance. My take? Some clients could do with a cold shower at the end of the hottest week of the year.… Read More