The Hedge covers the main news reported by other sources on the web that should have caught your attention in recent days and hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share value-added content at… Read More
Google’s Buy Buttons May Need Up To Six Quarters To Yield Results
Google‘s “buy buttons” have not made an impact in the second quarter, and it could have not been otherwise. Only recently launched, and faced with fierce competition, they may need between two and six quarters to yield satisfactory results. Google’s track record in new launches is not particularly impressive, and we assume that… Read More
The Hedge Add-On, 17 July (Greece, Google, FB, Hulu, Netflix)
The Hedge covers the main news reported by other sources on the web that our Team of experts believes should have caught your attention in recent days. We monitor and select the top five stories that truly deserve your attention, on a daily and weekly basis. We invite our readers to… Read More
SEO Pitch: 6 Simple Rules You Must Abide By
You have just received a Request For Proposal (RFP) and the pitch is due in the next few days. How can you make sure to impress the potential client with a tailored SEO strategy? In truth, many different elements determine a successful SEO strategy, but consider these basic points before meeting… Read More
Make Your Small Business Roar With SEO & PPC
Online strategy for small businesses: should you trust Pay Per Click (PPC) and Search Engine Optimisation (SEO)? In short, It may be time to seek help from another digital agency and/or to invest in training in order to monitor more closely the activity of your digital marketing agency. Research A recent… Read More
The Hedge, 17 July (Samsung, Toshiba, FB, Google)
The Hedge covers the main news reported by other sources on the web that our Team of experts believes should have caught your attention in recent days. We monitor and select the top five stories that truly deserve your attention, on a daily and weekly basis. We invite our readers to… Read More
The Hedge, 16 July (eBay, Google, FB, Apple, Bing)
The Hedge covers the main news reported by other sources on the web that our Team of experts believes should have caught your attention in recent days. We monitor and select the top five stories that truly deserve your attention, on a daily and weekly basis. We invite our readers to… Read More
The True Story Behind The Fake Takeover Of Twitter
“A report claiming that Twitter received an offer to be acquired for $31bn attributed to Bloomberg LP is fake, Twitter and a spokesman for the news and financial data provider said on Tuesday,” Reuters reported on Tuesday. Some $31bn is a 34.8% premium against Twitter‘s market cap on Tuesday. That… Read More
The Hedge, 14 July (Google, Mozilla, Apple, Adobe, Micron)
The Hedge covers the main news reported by other sources on the web that our Team of experts believes should have caught your attention in recent days. We monitor and select the top five stories that truly deserve your attention, on a daily and weekly basis. We invite our readers to… Read More
Will Google’s Quarterly Results Disappoint You This Week?
A strong headline from Seeking Alpha caught my attention yesterday: “Google Earnings Preview: Frustrating Stock, Estimates Still Falling, Needs To Return Capital.” Not so fast. Results Google is set to report its interim results on Thursday, which will likely show that the firm is not efficiently managed in terms of… Read More