Alessandro Pasetti, Co-Founder & Chief Strategist Officer
Ale has written for thirteen years about financial markets, investment strategy and assets valuation. Based in London, he previously worked for five years at Dow Jones/The Wall Street Journal, with focus on M&A research and analysis for the investment banking community. Prior to that, he contributed to the launch of Loan Radar, where he worked for three years in London. He had stints in equity research at Bear Stearns in London and HVB in Munich. He did its intermarket analysis research thesis with Unicredit in Milan. Ale writes about private and public companies for theloadstar.co.uk, seekingalpha.com, and Transport Intelligence. He is a senior manager for mpdpartners.ch, where he is involved in several M&A transactions of up to $100 million in enterprise value.
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Laura Pasetti, Co-Founder & Chief Executive Officer
Laura has spearheaded international teams in Barcelona and London for several years, focussing on the financial, insurance and travel sectors before contributing to the launch of Hedging Beta in April 2015. She currently leads a team of four, managing the digital marketing strategy of all our clients, with particular focus on SEO planning, budgeting and execution. Prior clients include: PayPal, Credit Suisse, RAC, Axa, Avis & Budget Group, and Visit Britain.
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Francesca Chiappalupi, Non-Executive Director
Francesca has a degree in communication and new media arts. From the pitch to project planning and execution, she contributed to international campaigns of top-tier clients in Europe since the early days of her career. Her core experience is advertising production, having worked in Milan with clients such as Nestle Europe & Middle East, Ikea and Granarolo, among others. She has been with HB since inception.
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Bruna Scuderi, SEO Specialist
Bruna feels passionate about digital marketing as well as qualitative and quantitative market research. With a strong focus on SEO, Bruna has traditionally worked with clients spanning the luxury, travel, insurance, and healthcare industries, among many other assignments. Based in London, her previous duties included digital strategy and SEO execution for Bayer, Graziashop, Arlo & Jacob, Kate Spade and Shoeaholics and many others. She joined HB in January 2017.
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Jeni Smith, Educational & Business Development Manager
Jeni has over 20 years experience as a language teacher at the University of Brescia in the faculty of Medicine as well as Business & Management and teaches English in the Department of Foreign Languages at the Sacred Heart Catholic University of Brescia. She has carried out numerous consultancy projects, covering flagship brands such as Magnetti Marelli, Iveco and many others.
Jeni graduated at the University of Cape Town with an Honours Degree in Language teaching and since then has been devoted to linguistic education in numerous fields, among which Business, Science, and Literature. She joined HB in August 2016.
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Chiara Muscolini, International Relationship Manager
Chiara graduated at Ca’ Foscari University of Venice in early 2016, having chosen a challenging path in international relations. She travelled extensively in the past few years, gaining significant international exposure thanks to exchange programs in the United States (Miami Dade College) and China (Guangzhou University), among others. She acts as International Relationship Manager, having joined HB in December 2016.
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