Technology and R&D

IT Hedge

TechnologyWe assist you in choosing the best technology to reach your goal

We believe businesses should focus more in solving inefficiencies by using the proper tools and processes, not by blindly throwing money in the shiniest tech toys.

Technology is fundamental for a business… when used efficiently.

At Hedging Beta, our Tech department leverages 10+ years of experience in technology and software development to analyse your requirements at 360 degrees, covering your current technology, the best technology to use and the processes around the people interacting with such systems. With this approach we can draw the full picture of your business case and tailor a strategy that fits your company and increases efficiency.

The Chatbot Challenge

chatbot infrastructure
click image to enlarge

Customer Service is a growing challenge for big international enterprise and it can affect Small-To-Medium businesses too.
Customers are asking more and more for quick support and especially with international audiences there’s a growing need of availability to answer during working hours of other timezones.

We believe that technology can help and worked on the solution for this challenge: AI powered Chatbots.
With the ability to understand Natural Language, this powerful customer service tool is able to answer questions formulated in normal language automatically. They guide the customer to the right solution in less time, reducing the need of a trained person.
Oh! And they are available 24/7!
Chatbots can be trained to pursue the goal you need:
  • Lead generation
  • FAQ
  • Customer support
  • Booking
  • and the list goes on…


Want to know more? Check out our presentation



With the new General Data Protection Regulation (GDPR) looming, companies need to adjust before May 2018.
This is often difficult when the automation system is complex, there are many employees involved or even third party services.

The Hedging Beta team is already helping its clients getting ready. We offer companies the technical expertise of our Data Protection Officer and create the necessary documentation.

Our bundles include:

  • RIsk Assessment
  • Processor Reponsibility
  • Controller Responsibility
  • Data Flow Analysis
  • Data Protection Handling Booklet
  • Privacy Policy and Cookie Policy
  • Cookie management tool

We also guide in every step of the way towards compliance by identifying the risks in the data handling process that need to be addressed and proposing effective solutions.

Search Engine Optimisation

We cover all the aspects of Search Engine Optimisation (SEO) and other digital marketing tools.


Technical SEO is a core element of our proposition. We work hard with clients to make sure they are up to date with any new algorithm specification, providing monthly and quarterly reports that are only one part of the job, as we also directly manage many aspects of digital planning and spending from day one.

We understand the inner mechanisms of search engines, thanks to our extensive technical knowledge, which ranges from coding to other requirements, such as translation, via optimisation across diverse platforms.

We understand how technology and different value-drivers evolve and why strategy must be aligned with the latest search engine standards. In light of recent trends, app optimisation ranks high in terms of priority for many of our clients.

We are adamant translation of content without interpretation carries little significance because search engines are semantic. As such, our approach spans content audits, on-page optimisation through a localised and in-depth keywords analysis and research that will ensure the correct structure for landing pages and mapping.

We also provide off-page optimisation alongside competitor analysis aimed at identifying the next steps backing a flawless SEO strategy.

We also provide digital training, which includes:

  • Digital Marketing Basic/Pro
  • Search Engine Marketing (PPC & SEO)
  • In-depth SEO courses (tech/on-page/off-page, tools)
  • Web Analytics (KPI, reporting, analytics tools)
  • Planning & Strategy


We have the expertise you are looking for. 


 We screen the quarterly and annual performances of several major public companies around the globe for many of our clients , offering different coverage/packages depending on our clients’ needs:
  • Analysis
  • Commentary
  • Reporting

We do pay particular attention to brand equity and its associated intangible value, screening the positioning of the brand itself, while identifying the appropriate balance between return and investment.

This is backed by ad-hoc research and advisory services aimed at identifying the main value-drivers and threats from the decision-making process to execution, often combining digital and forecasting skills in many areas of our clients’ business.

We test  forecasts  for revenues, profitability, cash flows, capital expenditure, as well as bottom-up and top-down strategies, particularly when we work closely with private equity firms, which team up with us as our core proposition brings meaningful cost savings to them.

We have worked at several M&A projects over the years, from origination to distribution and execution, and we will gladly help find the right partners and targets in this field.

Educational Dynamics Management

education“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw

We use the Communicative Language Teaching Method (CLTM), which does away with over-focusing on teaching grammatical structures and template sentences giving little or no importance to how language is actually practiced.

We emphasize on the ability to communicate the meaning of the message, instead of solely grammatical perfection.

In essence, consideration is given to using the language as being as important as learning the language.

CLTM has various characteristics that distinguish it from previous traditional methods:

  • Understanding occurs through active student interaction in the foreign language
  • Teaching occurs by using authentic texts and situations
  • Students not only learn the second language but they also learn strategies for understanding
  • Importance is given to learners’ personal experiences and situations, which are considered as an invaluable contribution to the content of the lessons

Using the new language in unrehearsed contexts creates learning opportunities in the real working environment.

Much importance is also given to linguistic aspects like public speaking, communication techniques, body language and how to use it and understand it as well as linguistic hedging, which is a fundamental part of communication especially in the work environment.

Whilst dealing with how people communicate at work, we also help learners to interact effectively outside of the work environment, enabling them to “get things done” in a variety of situations, including business pitches.

Functional language is presented in a cross-cultural context helping the learners to build successful business and social relationships and avoid communication breakdown.

To know more about us, email