We delved into the financials of Radiant for theloadstar.co.uk this week, and our findings were quite revealing. Our coverage will be published on Wednesday. We have also performed a SEO audit of its website, radiantdelivers.com — the outcome was similarly disappointing. Here we present our comprehensive SEO analysis, which doesn’t include actionable leads at this stage.
SEO Audit Criteria
Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- Radiant’s website didn’t even manage to pass the basic Google’s mobile-friendly test.
- This is on of the worst set-up we have found in the industry so far.
- Speed metrics indicate there are ways to improve its performance on Mobile and Desktop.
- Basic SEO guidelines both for technical and on-page optimisation have not been implemented.
