Our recent coverage of Maersk for theloadstar.co.uk will soon hit the wire, and it comes after a poor trading update last week. Here we investigate the web performance of the Danish shipping company. Our SEO analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through… Read More
FedEx SEO Audit: The Best Performer In The Transport Industry
Our SEO analysis of the website of US transport and logistics company FedEx targets a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach. This provides a good proxy for the performance of fedex.com, which is by far one of the best websites we have found in… Read More
UPS SEO Audit: It Could Be Worse, It Doesn’t Look Great
We have investigated the performance of US transport and logistics company UPS, which is finding it more difficult to deliver value to its shareholders. Our analysis will be published by The Loadstar later today. Elsewhere, our SEO analysis shows some critical areas concerning the company’s online strategy. We have targeted a limited… Read More
Panalpina SEO Audit: Thumbs Down!
We have investigated the financial position of Swiss freight forwarder Panalpina today, and our findings will be soon released on theloadstar.co.uk We have also performed a SEO audit of its website, which doesn’t include actionable leads at this stage. SEO Audit Criteria Score: Critical areas where intervention is needed on a scale from… Read More
DSV SEO Audit: A Mixed Bag
We have performed a SEO audit of DSV’s website and its subdomains today, which should be read alongside our SEO analysis of UTi Worldwide. Our analysis has focussed on a limited number of landing pages and sub-categories through a top-level navigation approach that is a good proxy for the online performances of… Read More
UTi Worldwide SEO Audit: A Poor Web Performance
We have investigated the $1.35bn takeover of UTi by DSV for the loadstar.co.uk this week, and we have also performed here a SEO audit of the website and the subdomains of the former. Our SEO analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through a top-level navigation… Read More
K Line SEO Audit — How About A Domain Consolidation Analysis?
We have investigated the prospects of Japan’s K Line this week for the loadstar.co.uk, and our findings will be released on 13 October. As usual, we have also performed a SEO audit of its Japanese website, kline.co.jp — well, the outcome was not great, really. Our comprehensive SEO analysis doesn’t include actionable leads at this… Read More
Sainsbury’s: Put SEO In The Online Basket
The equity valuation of Sainsbury’s rose over 10% last week in the wake of an upbeat trading profit — but just how good is the company at managing its online presence? Our SEO analysis has targeted a limited number of landing pages and sub-categories, which have been identified through a… Read More
Dunnhumby SEO Audit: Mobile Speed Is An Issue
“Portfolio reshaping concluded; dunnhumby retained; firm focus on generating cash from retained assets,” Tesco said today in its interim results. Its financial performance is summed up here. In short, half-year results didn’t surprise investors, but the news about Dunnhumby was unexpected because the unit had been long considered a divestment candidate. Given that Tesco… Read More
Hapag-Lloyd SEO Audit: Back To Basics
We covered the IPO of Hapag-Lloyd for theloadstar.co.uk this week — you can find our coverage here. We have also performed a SEO audit of its website, Hapag-Lloyd.com, so here we present our comprehensive analysis, which doesn’t include actionable leads at this stage. SEO Audit Criteria Score: Critical areas where intervention is needed on a scale… Read More